Stay in the box and stay with the crowd. It’s safe, it’s comfortable, it’s the norm, and you won’t stand out. In fact, no one will even notice you’re there, or anywhere for that matter. But if you want to make a difference, take a risk and get outside your box whatever it might be.
Make people think. Play with their minds. Give them a reason to seek you out first. If you’re outside the box, you’ll be easy to find.
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