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Hotels, restaurants, gas stations, product manufacturers, and anyone else who wanted an inexpensive yet effective way to advertise, passed out matchbooks. People collected and catalogued them knowing that someday they would be valuable. Unfortunately, like a lot of collections, you can buy them in bulk at most flea markets. One thing is sure about this particular collection, all that moisture sealed up in the plastic bag will keep the collection from going up in smoke.
Of course, we have since learned the hazards of smoking and have outlived all those cool guys that we admired long ago. In fact, it's hard to find a place where we would even be allowed to smoke. As for needing a match to light a fire, I just reach for the butane lighter and pull the trigger.
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